Brooklyn · Est. 2019 · Currently booking Q2

Brand systems that feel considered. Motion that feels alive.

I'm Sable — an independent designer building identity systems and motion languages for early-stage startups and cultural organizations from a studio in Brooklyn.

[ Motion / Playground ]
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SYS_01 · alive
v.2026
alive.
Brand Identity Motion Design Type Systems Wayfinding Editorial Art Direction Design Systems Brand Identity Motion Design Type Systems Wayfinding Editorial Art Direction Design Systems Brand Identity Motion Design Type Systems Wayfinding Editorial Art Direction Design Systems
/ 02 — Selected Work

A few recent cases.

01 / Case
IDENTITY · MOTION
Heron & Reed
Independent jazz venue, Bed-Stuy
H
VIEW CASE
02 / Case
BRAND SYSTEM
Counterpoint
Fintech for creatives
C
VIEW CASE
03 / Case
EDITORIAL · TYPE
Folio Press
Literary publishing house
F
VIEW CASE
04 / Case
WAYFINDING
Tessera
Cultural archive, Brooklyn Museum
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VIEW CASE
05 / Case
IDENTITY
North Slope
Hospitality group
N
VIEW CASE
/ 03 — How we work

Four stages, one rhythm.

01
Listen
Conversations, audits, and a written brief that names the brand's tension before we touch a single shape.
02
System
Type, color, grid, and motion principles — built as a living system, not a logo + business cards.
03
Motion
A bespoke motion language. Easing curves, transitions, and behaviors that the team can extend on their own.
04
Handoff
Documentation, Figma libraries, and a 60-day partnership so the system actually ships.
/ 04 — Kind words

What clients actually say.

"Sable doesn't decorate — she designs systems that hold up under pressure. Our brand finally feels like us, scaled."

Maya O'Donnell
Founder, Counterpoint
M

"The motion language she built for the venue is the reason people remember us. It moves like the music."

Jelani Brooks
Creative Director, Heron & Reed
J

"Quietly brilliant. The kind of work that gets sharper the longer you sit with it."

Aria Lindqvist
Editor-in-Chief, Folio Press
A

"She translated a 90-year-old cultural archive into something a 19-year-old wants to share. That's the job."

Devon Pereira
Programs Lead, Tessera
D
/ 05 — Let's build

Have a brand that needs to feel like something?

I take on four to six engagements a year. If you're shipping something that matters — to you or to a community — I want to hear about it.