Brooklyn · Est. 2019 · Currently booking Q2

Brand systems that feel considered. Motion that feels alive.

I'm Sable — an independent designer building identity systems and motion languages for early-stage startups and cultural organizations from a studio in Brooklyn.

[ Motion / Playground ]
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SYS_01 · alive
v.2026
alive.
Brand Identity ✦Motion Design ✦Type Systems ✦Wayfinding ✦Editorial ✦Art Direction ✦Design Systems ✦Brand Identity ✦Motion Design ✦Type Systems ✦Wayfinding ✦Editorial ✦Art Direction ✦Design Systems ✦Brand Identity ✦Motion Design ✦Type Systems ✦Wayfinding ✦Editorial ✦Art Direction ✦Design Systems ✦
/ 02 — Selected Work

A few recent cases.

01 / Case
IDENTITY · MOTION
Heron & Reed
Independent jazz venue, Bed-Stuy
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02 / Case
BRAND SYSTEM
Counterpoint
Fintech for creatives
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03 / Case
EDITORIAL · TYPE
Folio Press
Literary publishing house
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04 / Case
WAYFINDING
Tessera
Cultural archive, Brooklyn Museum
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05 / Case
IDENTITY
North Slope
Hospitality group
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VIEW CASE→
/ 03 — How we work

Four stages, one rhythm.

01
Listen
Conversations, audits, and a written brief that names the brand's tension before we touch a single shape.
02
System
Type, color, grid, and motion principles — built as a living system, not a logo + business cards.
03
Motion
A bespoke motion language. Easing curves, transitions, and behaviors that the team can extend on their own.
04
Handoff
Documentation, Figma libraries, and a 60-day partnership so the system actually ships.
/ 04 — Kind words

What clients actually say.

✦✦✦✦✦

"Sable doesn't decorate — she designs systems that hold up under pressure. Our brand finally feels like us, scaled."

Maya O'Donnell
Founder, Counterpoint
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✦✦✦✦✦

"The motion language she built for the venue is the reason people remember us. It moves like the music."

Jelani Brooks
Creative Director, Heron & Reed
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✦✦✦✦✦

"Quietly brilliant. The kind of work that gets sharper the longer you sit with it."

Aria Lindqvist
Editor-in-Chief, Folio Press
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✦✦✦✦✦

"She translated a 90-year-old cultural archive into something a 19-year-old wants to share. That's the job."

Devon Pereira
Programs Lead, Tessera
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/ 05 — Let's build

Have a brand that needs to feel like something?

I take on four to six engagements a year. If you're shipping something that matters — to you or to a community — I want to hear about it.